BRAND STORY
The boutique and brand were created after continuously struggling to identify with the few fashion options available for curvy women.
As a curvy urban entrepreneur and corporate professional, my style goal is always to be corporate chic; but still bring a piece of my urban roots wherever I go. Which is where the name Bougie Chic derived from. Bougie being a common urban term for things like sassiness, high standards and exclusivity. The word chic came from the corporate environment which warrants the cute but modest style, I found it to be most fitting!
Nonetheless, the overall goal is to be create a healthy, safe, body positivity and confidence in women! I pray that the Bougie Chic™ culture becomes contagious and we get the opportunity to share our vibes with everyone your know.
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Kindest regards,
Connie
Bougie Chic & Bougie Hustle
Brand Manager/ CEO