Brand Story

We offer a plethora of trendy options, influenced by urban, chic and modern fashion.

Bougie Hustle™ is the lifestyle brand that CELEBRATES the Curves, Attitude, Boldness, Strength, Creativity, Sacrifice and the Hustle embodied by all Women!

The boutique and brand were created after continuously struggling to identify with the few fashion options available for curvy women. As a curvy urban entrepreneur and corporate professional, my style goal is always to be corporate chic and still bring a piece of my urban roots wherever I go.

Most importantly I want to create a healthy, safe, body positive and confidence in women! I pray that the Bougie Chic culture becomes contagious and we get the opportunity to share our vibes with everyone you know! 

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Love & Light,  

Bougie Connie